Onam 2026 · Season One
Festival Day Glow Challenge
Don't Break Your Glow.
This Onam, mamamiac isn't running a sale. We're running a season. Seven days, four ways to play, and something woven in Kerala waiting for the first 100 people who finish.
18–25 August 2026
Onam is the one time of year Kerala slows down and shows up — in kasavu, in flowers, in front of a camera. So we built a celebration around it that you can actually take part in, not just scroll past.
It's called the mamamiac Onam Glow League, and it runs on four simple things.
ഈ ഓണം നിങ്ങളുടെ ഗ്ലോയുടെ സീസൺ ആകട്ടെ.
Four ways to join
Tap to open
7-Day Onam Glow Streak
Daily
One small mission a day for seven days. Post it to your Story, tag us, keep the streak alive. Miss a day and the streak breaks — that's the whole game.
ഓരോ ദിവസവും ഒരു ചെറിയ മിഷൻ. സ്ട്രീക്ക് മുറിക്കരുത്.
Golden Butterfly Hunt
Hidden across the season
Golden butterflies are hidden in our Stories, our website and a few places you wouldn't expect. Find the clues, collect the butterflies, unlock surprises.
ക്ലൂകൾ കണ്ടെത്തൂ, ബട്ടർഫ്ലൈസ് ശേഖരിക്കൂ, സർപ്രൈസുകൾ നേടൂ.
Onam Surprise Rewards
Every week
Gifts, coupons and offers that drop through the season — some announced, most not.
ഓരോ ആഴ്ചയും ഗിഫ്റ്റുകളും ഡിസ്കൗണ്ടുകളും.
Share Your Onam Glow
Anytime
Your sadya, your pookalam, your kasavu, your skin on a good day. Share it, tag us, and you're in the community feed.
നിങ്ങളുടെ ഓണ നിമിഷങ്ങൾ പങ്കുവെച്ച് കമ്മ്യൂണിറ്റിയുടെ ഭാഗമാകൂ.
7 days to your Onam glow
18–24 August. Tap a day to see the mission.
Day 1 · #BareFaceGlow
Share a no-filter selfie and begin your Onam glow journey.
Day 2 · #HydrationCheck
Show your water bottle and take on 8 glasses today.
Day 3 · #CleanseWithMe
Film a 10-second clip of your face cleansing routine.
Day 4 · #SPFEveryday
Show yourself applying sunscreen before stepping out.
Day 5 · #GlowShelfie
Share your skincare shelf or the essentials you actually use.
Day 6 · #SelfCareSunday
Post your night routine or your favourite self-care moment. Not a Sunday? Use #NightGlowRoutine.
Day 7 · #OnamGlowReveal
Wear your Onam outfit, recreate your Day 1 selfie, show the final glow.
The daily Story streak — every single day
Alongside the day's mission, post these four to your Story. They're what keep the streak alive.
| Water tracker — 8 glasses |
| SPF check |
| Today's skincare routine |
| Sleeping before 11 PM tonight |
Tag @mamamiac and use #MamamiacOnamGlow — that's how a day gets counted.
What you can win
The finisher reward
✦ ✦ ✦
Woven in Kerala. Made once. Never sold.
Only the first 100 finishers get one — and nobody sees it until Day 7.
| Daily |
Five names drawn every evening. Five small wins. |
| Weekly |
Ten parcels leave our warehouse. We don't say what's inside. |
| Grand |
The Festival Day Glow Box. Sealed until the finale. |
Clues drop on our Stories through the season. കണ്ടുപിടിക്കാം?
Dates to keep
| Aug 1–7 |
Teaser — the butterflies start appearing |
| Aug 8–17 |
Warm-up — registrations open, ambassadors announced |
| Aug 18–24 |
The 7-Day Onam Glow Streak |
| Aug 25 |
Grand finale — the box opens, the Onam Sale begins |
Join before Day 1
Registrations close when the streak begins on 18 August. Join on WhatsApp and we'll send you each day's mission.
Join the Glow League
Or message us on WhatsApp at +91 98473 20443, or scan the QR on our Onam card in store and on our Stories.
Questions
Do I have to buy anything?
No. The streak, the hunt and the community feed are free to join.
What if I miss a day?
The streak resets and you drop out of the finisher list — all seven days have to be unbroken. You can still win daily and weekly prizes.
What is the finisher reward, really?
Not telling. It's made in Kerala, there are only 100, and you'll see it on Day 7 along with everyone else.
Do I need to be in Kerala?
No. Anyone in India can take part. Prizes ship pan-India.
How do you verify a finisher?
By your tagged Stories. Keep them public through the season so we can count all seven days plus the daily streak posts.
Can I post in Malayalam?
Please do. Half our favourite entries every year are in Malayalam.
Don't break your glow. — mamamiac
